CRICOS 091738D | BSB61315 Advanced Diploma of Marketing and Communication

COURSE DESCRIPTION

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

STUDENT SUPPORT & GUIDANCE

Where the student is experiencing any difficulties he/she should be referred to the Principal who will seek to assist. If the student’s needs exceed The One International College’s support capacity it will refer the student to an appropriate external agency.

It is The One International College’s policy to provide additional learning assistance to students who are struggling without involving any additional costs.

UNITS OF COMPETENCY

BSB61315 Advanced Diploma of Marketing and Communication comprises twelve (12) units of competency packaged as three (3) core and nine (9) elective units.

Code Unit of Competence Core or Elective
BSBMKG603 Manage the marketing process Elective
BSBMKG607 Manage market research Elective
BSBMKG608 Develop organisational marketing objectives Elective
BSBMKG609 Develop a marketing plan Core
BSBMGT616 Develop and implement strategic plans Core
BSBMGT617 Develop and implement a business plan Elective
BSBADV602 Develop an advertising campaign Core
BSBRSK501 Manage Risk Elective
BSBMGT615 Contribute to organisation development Elective
BSBFIM601 Manage Finances Elective
BSBMKG606 Manage international marketing programs Elective
BSBMKG605 Evaluate international marketing opportunities. Elective

CERTIFICATION

Participants who successfully complete this course will be issued with a BSB61315 – Advanced Diploma of Marketing and Communication. A Statement of Attainment will be issued to participants who partially complete this course.

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