BSB52415 Diploma of Marketing and Communication


This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.


BSB52415 Diploma of Marketing and Communication comprises twelve (12) units of competency packaged as three (3) core and nine (9) elective units.

Code Unit of Competence Core or Elective
BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBMKG522 Undertake project work Core
BSBADV503 Coordinate advertising research Elective
BSBADV509 Create mass print media advertisements Elective
BSBLDR502 Lead and manage effective workplace relationships Elective
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBMKG506 Plan market research Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG515 Conduct a marketing audit Elective
BSBRSK501 Manage Risk Elective


Participants who successfully complete this course will be issued with a BSB52415 Diploma of Marketing and communication. A Statement of Attainment will be issued to participants who partially complete this course.

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