CRICOS 091737E | BSB52415 Diploma of Marketing and Communication


This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.


It is planned that a student will complete all 12 units of competency within a calendar year of commencement.

  • Delivered over 52 weeks of institutional based training and assessment
  • 12 weeks school break
  • 20 hours of face to face study per week
  • Approximately 10 hours individual study per tuition week


Participants who successfully complete this course will be issued with a BSB52415 Diploma of Marketing and communication. A Statement of Attainment will be issued to participants who partially complete this course.


  • Students must be 18 years of age or over
  • Be able to satisfactorily participate in pre-enrolment interview
  • Have sound communication skills
    • Provide IELTS certificate showing a score of 5.5 and equivalent with no individual lower than 5
    • Undertake and satisfactorily complete The One International College’s Language, Literacy and Numeracy Assessment and achieve an ACSF Level of 5
  • The following training package entry requirements apply to this qualification:
    • have completed all core units in BSB42415 Certificate IV in Marketing and Communication
      • BSBCMM401 Make a presentation
      • BSBCRT401 Articulate, present and debate ideas
      • BSBMGT407 Apply digital solutions to work processes
      • BSBMKG417 Apply marketing communication across a convergent industry
      • BSBMKG418 Develop and apply knowledge of marketing communication industry


Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Account Manager (Advertising)
  • Marketing and Communication Manager


BSB52415 Diploma of Marketing and Communication comprises twelve (12) units of competency packaged as three (3) core and nine (9) elective units.

Code Unit of Competence Core or Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBMKG506 Plan market research Elective
BSBMKG507 Interpret market trends and developments Core
BSBMKG514 Implement and monitor marketing activities Elective
BSBADV503 Coordinate advertising research Elective
BSBADV509 Create mass print media advertisements Elective
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBPMG522 Undertake project work Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBLDR502 Lead and manage effective workplace relationships Elective
BSBRSK501 Manage Risk Elective
BSBMKG515 Conduct a marketing audit Elective
CRICOS 091737E | BSB52415 Course Flyer

To view and/or download CRICOS 091737E | BSB52415 Diploma of Marketing and Communication course flyer

How can we help you?

Find out how to get in touch with us.  Our friendly staff will be more than happy to provide you more information on your enrolment enquiries and to better assist you in your quest to find the right course.