COURSE DESCRIPTION (CRICOS Course Code: 091737E)
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
UNITS OF COMPETENCY
BSB52415 Diploma of Marketing and Communication comprises twelve (12) units of competency packaged as three (3) core and nine (9) elective units.
|Code||Unit of Competence||Core or Elective|
|BSBMKG507||Interpret market trends and developments||Core|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBMKG522||Undertake project work||Core|
|BSBADV503||Coordinate advertising research||Elective|
|BSBADV509||Create mass print media advertisements||Elective|
|BSBLDR502||Lead and manage effective workplace relationships||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBMKG502||Establish and adjust the marketing mix||Elective|
|BSBMKG506||Plan market research||Elective|
|BSBMKG514||Implement and monitor marketing activities||Elective|
|BSBMKG515||Conduct a marketing audit||Elective|
Participants who successfully complete this course will be issued with a BSB52415 Diploma of Marketing and communication. A Statement of Attainment will be issued to participants who partially complete this course.