CRICOS 091735G | BSB42415 Certificate IV in Marketing and Communication


This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


  • Student should be 18 years of age or over
  • Completed year 12 (HSC or Equivalent)
  • Have sound communication skills:
    • Provide IELTS certificate showing a score of 5.5 or above (or equivalent)
    • Undertake and successfully complete The One International College Language Literacy and Numeracy (LLN) assessment
    • Be able to satisfactorily participate in pre-enrolment interview


Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Direct Marketing Officers
  • Market Research Assistants
  • Marketing Coordinators
  • Marketing Officers
  • Public Relations Officers


It is planned that a student will complete all 12 units of competency within a calendar year of commencement

  • Delivered over 52 weeks of institutional based training and assessment
  • 12 weeks school break
  • 20 hours study per week
  • Approximately 8 hours individual study per tuition week


BSB42415 Certificate IV in Marketing and Communication comprises twelve (12) units of competency packaged as five (5) core and seven (7) elective units.

Code Unit of Competence Core or Elective
BSBWRT401 Write complex documents Elective
BSBCMM401 Make a presentation Core
BSBMKG401 Profile the market Elective
BSBCRT401 Articulate, present and debate ideas Core
BSBMKG408 Conduct market research Elective
BSBMGT407 Apply digital solutions to work process Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG413 Promote products and services Elective
BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBRES411 Analyse and present research information Elective
BSBINN502 Build and sustain an innovative work environment Elective
BSBLDR402 Lead effective workplace relationships Elective


Participants who successfully complete this course will be issued with a BSB42415 Certificate IV in Marketing and Communication. A Statement of Attainment will be issued to participants who partially complete this course.

CRICOS 091735G | BSB42415 Course Flyer

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