BSB42415 Certificate IV in Marketing and Communication


This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


BSB42415 Certificate IV in Marketing and Communication comprises twelve (12) units of competency packaged as five (5) core and seven (7) elective units.

Code Unit of Competency Core or Elective
BSBCMM401 Make a presentation Core
BSBCRT401 Articulate, present and debate ideas Core
BSBMGT407 Apply digital solutions to work processes Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBWRT401 Write complex documents Elective
BSBMKG401 Profile the market Elective
BSBMKG408 Conduct market research Elective
BSBMKG413 Promote products and services Elective
BSBRES411 Analyse and present research information Elective
BSBINN502 Build and sustain an innovative work environment Elective
BSBLDR402 Lead effective workplace relationships Elective


Participants who successfully complete this course will be issued with a BSB42415 Certificate IV in Marketing and Communication. A Statement of Attainment will be issued to participants who partially complete this course.

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