COURSE DESCRIPTION (CRICOS Course Code: 091735G)
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
UNITS OF COMPETENCY
BSB42415 Certificate IV in Marketing and Communication comprises twelve (12) units of competency packaged as five (5) core and seven (7) elective units.
|Code||Unit of Competency||Core or Elective|
|BSBCMM401||Make a presentation||Core|
|BSBCRT401||Articulate, present and debate ideas||Core|
|BSBMGT407||Apply digital solutions to work processes||Core|
|BSBMKG417||Apply marketing communication across a convergent industry||Core|
|BSBMKG418||Develop and apply knowledge of marketing communication industry||Core|
|BSBWRT401||Write complex documents||Elective|
|BSBMKG401||Profile the market||Elective|
|BSBMKG408||Conduct market research||Elective|
|BSBMKG413||Promote products and services||Elective|
|BSBRES411||Analyse and present research information||Elective|
|BSBINN502||Build and sustain an innovative work environment||Elective|
|BSBLDR402||Lead effective workplace relationships||Elective|
Participants who successfully complete this course will be issued with a BSB42415 Certificate IV in Marketing and Communication. A Statement of Attainment will be issued to participants who partially complete this course.